Jewelry, Watch Repair, Custom Design, Appraisals

Wm. Ritzi & Co.


Cindy is the owner of Wm. Ritzi & Co. Jewelers, a 130 year old retail jewelry firm, located in Daytona Beach, and has been in the jewelry industry for over 30 years. She has a degree in Business and attended the Gemological Institute of America to obtain her gemological credentials.

She is an accomplished speaker and author, holding many educational seminars regarding all jewelry topics, including Jewelry Security, a topic she is most passionate about.

A vocal advocate for the jewelry consumer, Cindy has developed several jewelry security products; the KeepSafe Jewelry Portfolio and KeepSafe Jewelry Inventory. She also is the founder of the National Jewelry Security Association. She remains steadfast in her commitment to bring consumer education and ethical business practices to the forefront of the jewelry industry.